Marketing Your Website. Making Money With These 5 Essential Marketing Tips
Marketing? What is it? Simply said, marketing is getting relate- able customer action. Your goal is to motivate your target audience to make a purchase.
That is why you have landed here. You have a brand, or a blog which you want to popularize with a loyal audience.
Like me, you have most likely visited tons of sites, and couldn't figure out what they were talking about. When all you want at present are basic essentials to get your product rolling. So, read on.
First Essential: Create solid content for your website, or brand. Begin by doing some soul searching. What do you say or do, that gets eple feeling good about you? What will make your product relate-able to customers? Treat customers like close friends, who will react to feeling good about themselves, from your message, or brand.
Do you remember the old adage, Content is King? How true it is. If you possess great writing skills, that's great. If you are not sure, then be sure to hire good writer who possesses the skills to make your website informative, looking good, while making your customer a happy, and informed camper.
Your website is mainly about copy, and good copy leads to profitability. This cost money. If necessary spend whatever your budget allows. Seek a copywriter with solid skills to write attractive headlines, descriptions, and meta descriptions, for your website's success.
Second Essential: Solid, clear, uncluttered design will invite people to view your website, and or get close to your brand. Website design definitely affects how most Internet users feel about your brand online. But don't forget content, now.
Place strategic content above the fold to optimize your site for search engines. The fold is the area of your website visible to users before scrolling. Although current trends ignore this design concept of copy above the fold, I urge you to ignore these trendy hipsters this time, and take my advice.
The main features that make people distrust a webpage are busy layouts, numerous pop-up advertisements,boring web design, and slow page loading time, which may be related to design. Conduct online research and find a good hosting partner. Your ultimate design must be eye-catching. so your customers may navigate through your digital office, with ease. Keep in mind, Less is more. In other words. less clutter on your page, is necessary. Control your impulse to toss everything in, that pops up in your head.
Design cost money. Good design is out there from professional designers or teams. Research, talk, chat with them. Get as much information as you can, before you plunk down your dollars.
Third Essential: Search Enginge Optimization (SEO). What is that? Everything we have been writing about leads to solid SEO. Clear, and informative content, Clear, and user friendly design, etc.
With quality SEO, you will get your pages to rank higher in the web search engines such as Google, Yahoo, Bing Yandex, etc. Why? Because that is the way people find you when they are looking for something. And in this day, and age where speed of information is the essence, it is important to be high on the first page of the search to stand a chance of monetizing your site.
Check back soon. Three more essentials in the works.
Search Engine Optimization
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About me: Gerald Rothberg, founder editor-publisher of Circus Magazine, the legendary Rock Music publication,
You may remember me from America's cutting-edge magazine that covered the rock music world for over four amazing decades. I was the founding publisher and editor of Circus Magazine, here in New York City, where many fantastic music journalists, editors, photographers, and art directors got their start.
Gerald Rothberg, at left with rock music performer Lita Ford
The magazine reached millions of teenage readers, and young adults in those days with the best rock music journalism, and rock photography ever produced.